The Best Items From Bed Bath & Beyond’s First Private Label Line, Bee & Willow

This week, Bed Bath & Beyond announced the launch of their first private label line, Bee & Willow. Jean Lindsley, who is the vice president of branding said, “The decision to pursue private label branding in the decorative furnishings space was driven by our desire to offer our customer exceptional quality and style at a great price point, something our customers are not seeing elsewhere.”

Bee & Willow is just one of six in-house furnishing brands that Bed Bath & Beyond plans to release between 2019 and 2020. Lindsley explained this new direction for the 48-year-old retailer, “We’re developing private label proprietary brands to offer a meaningfully differentiated assortment to bring our customer.” With fierce competition from Target and Amazon, it easy to understand why Bed Bath & Beyond is pivoting and innovating.

Lindsley describes the line as “an eclectic mix of rustic and modern styles,” but overall, most pieces fall under the farmhouse chic aesthetic made popular by HGTV’s Chip and Joanna Gaines.

The launch features a total of 325 different SKUs with more to be added seasonally. There are items for every room in the home from dining tables and chairs, to sofas, dressers and smaller decorative accents such as vintage-inspired rugs, art, pillows, and throws. In addition to that, cleaning products including a branded Lavender & Eucalyptus Surface Cleaner and scented candles are also part of the line. Everything is reasonably priced starting at just $2.99 for a spoon rest up to $999.99 for a sofa.

This line, as well as the five other private label collections in the pipeline, provide a unique and exciting way for the retailer, which has a total of 1550 stores, to stand out amongst the competition, in particular, Amazon and Target.

Here are a few pieces of furniture and accessories from Bee & Willow that truly stand out.

Home Yarn Dye Stripe Bedding

Made of 100% cotton with a fluffy polyester fill, this comforter set isn’t just country chic—the classic machine-washable staple is truly practical. There are also lots of different pillows available to accessorize with, from solids and stripes to statement styles, making it easy to create a complete look for the bedroom.

Home Wood Frame Accent Chair In Natural

This wood accent chair stands out for its modern shape, while the nail heads incorporate contemporary elements to create an eclectic look.

Home Wood Canopy Bed In Natural

This solid rubberwood and oak veneer bed has a natural finish making it ideal for any color scheme or someone who changes the style of their bedding seasonally. Without or without a canopy, the surprisingly non-minimalist simplicity of this piece will remain stylish for years to come. Even better—no box spring is required.

Home Wood Cookbook Holder In White Wash

The perfect addition to a country (or city) kitchen, this decorative but useful accessory is designed to hold an old-fashioned cookbook or even a tablet. At just $9.99, it makes a great housewarming gift that’s more meaningful than an inexpensive bottle of wine.

Milbrook Dinnerware Collection

This coconut white ceramic dish set has every piece from plates to platters and cups for casual snacks to formal family meals.

This post first appeared on Forbes.com. To see the original, click here.