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Another Super Bowl, another legacy builder for Tom Brady and Bill Belichick. It’s the same old story, right? Not so, as the money behind the big game tells a unique story year after year. As the New England Patriots and the Los Angeles Rams get ready to square off on Sunday, check out the money behind the action in these insightful reads:

For The Football Die-Hards

Rams Vs. Patriots By The Numbers

Tom Brady And The Highest-Paid Players Of Super Bowl LIII

Rams Coach Sean McVay Is A Super (Bowl) Salesman For His Alma Mater

Rams Banking On Gurley To Power An Upset

Trailing Nebraska For Longest Super Bowl Streak: Florida, LSU, Georgia And … Purdue?

Super Bowl Stadium Is A Preview Of Future NFL Buildings

For The Unapologetic Bostonians

Undrafted Free Agents From Past, Present Seen In Patriots’ Super Bowl LIII Fabric

Patriots’ Lawrence Guy Glad For This Stop On NFL Journey Of Several

Patriots Wideout Phillip Dorsett Has Made His Imprint

Patriots Cornerback Stephon Gilmore Has It Covered

Patriots Have Seen Defensive End Trey Flowers’ Traits Reach The Surface

Under Contract Through 2019, Tom Brady Plans On Playing Until He’s ‘Had Enough’

For The Fans In Atlanta

2019 Super Bowl Tickets: Average Price, Most Expensive Seat, Get-In Cost, Suite Details And More

Super Bowl Menu Prices Offer Glimpse Of Sports Concession Future

Super Bowl LIII Won’t Be Completely Cashless, But Visa Says One In The Near Future Will Be

How AT&T Is Boosting Mobile Coverage Around The Atlanta Area In Preparation For Super Bowl LIII

Super Bowl LIII Is A Win-Win For Airbnb Hosts In Atlanta

Super Bowl LIII: Here’s How Much Atlanta Homeowners Can Get By Renting Their Homes Out

NFL: JAN 30 Super Bowl LIII - Mercedes Benz Stadium

NFL: JAN 30 Super Bowl LIII – Mercedes Benz StadiumIcon Sportswire via Getty Images

For The Commercial Watchers

The Real Cost Of A Super Bowl Ad Is Up 1,600% In Five Decades

NFL’s Playoff Advertising Share Has Increased By 19% Since 2014

Prices For Super Bowl Ads Are Little Changed This Year After Nearly Doubling

Why Maroon 5 And Travis Scott Won’t Be Paid For The Super Bowl Halftime Show

If You Really Want To Make A Super Bowl Statement, Tell Players To Get Lost

He’s No Romostradamus: Tony Romo Simply Knows Football

Big Beer’s Big Spend On The Big Game Won’t Likely Score Big Money

Timeline Of A Super Bowl Celebrity Commercial: A Case Study On Colgate

Expect Super Bowl Viewing To Rebound, But Not To Set A Record

Michael Buble On His Hilarious Super Bowl Ad: ‘Oh My God, This Is Going To Be Big’

For The Gridiron Gamblers

Super Bowl 2019 Odds: Full List Of Prop Bets, Picks

Super Bowl Spread: Betting Trends And Fun Facts

Super Bowl Betting Cheat Sheet: Spread, Total And Prop Betting Options

Super Bowl Prop Betting Action Update

Gurley And Michel Share Super Bowl MVP Odds Five Years After Sharing A Backfield

Favored Pats Have Often Struggled Against The Spread In The Super Bowl

The Bookies Are Tackling A Super Bowl LIII-Size Problem

Avalanche Of Bets On Patriots Gives Line A Jolt

Super Bowl Squares Pools Are Legally Risky Even After The Fall Of PASPA

Forbes SportsMoney Lists

The NFL’s Most Valuable Teams: The Yardage Gets Tougher On Prices

The NFL’s Highest-Paid Players 2018: Aaron Rodgers Leads With $76 Million

It’s a game of inches — and dollars. Get the latest sports news and analysis of valuations, signings and hirings, once a week in your inbox, from the Forbes SportsMoney Playbook newsletter. Sign up here.