New York, NY, USA – March 15, 2019: Hudson Yards is a multi use development on the far west side of Manhattan. The centerpiece of the public square is a large structure called Vessel.
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Though its creator may want it viewed as a place for the everyman, new data on Hudson Yards’ foot traffic says otherwise.
The 18-million square foot mixed-use development opened last month, and thanks to data from Placer.ai, we now have a clear look at just who the massive retail-dining-office compound caters to.
And the big takeaway? They’re not your average New Yorkers.
According to Placer.ai, which analyzes foot traffic based on device patterns and artificial intelligence, more than a third of Hudson Yards’ customers make $100,000 or more per year. That’s nearly twice the median household income for the city ($57,782, according to the U.S. Census Bureau.)
Another big chunk of customers makes $75,000 or above.
This chart shows the income brackets of Hudson Yards customers.
Courtesy of Placer.ai
They also hail from some the city’s highest-earning ZIP codes. More than 3% of Hudson Yards customers to date have come from the 10011 ZIP, where residents make a median household income of $123,208. Other top customer ZIP codes include 10023 (median income of $123,951), 10025 ($82,352), 10024 ($126,107) and 10003 ($104,441).
This chart shows the most popular home ZIP codes for Hudson Yards customers.
Courtesy of Placer.ai
These numbers shouldn’t come as too much of a shock, though. Despite its billionaire developer recently insisting that Hudson Yards is “not a neighborhood for the rich,” the development is chock-full of high-dollar shops, restaurants and residences.
It currently boasts the city’s only Neiman Marcus store, as well as luxe shops like Cartier, Coach, Dior, Fendi, Rolex and Louis Vuitton. Dining-wise, it does have a few budget-friendly burger joints and cafes, but its cornerstone restaurants aren’t for penny-pinchers. New York Magazine gives its Greek seafood spot Estiatorio Milos four dollar signs for its high-priced menu, while steakhouse Queensyard serves up main courses ranging anywhere from $36 to $120 per plate.
The development is also home to the Equinox Hotel, where rooms run $700 a night and up, as well as a slew of multi-million dollar condominiums, apartments and penthouses. Condos in the up-and-coming 35 Hudson Yards residences will start at $5 million. Rent on the only available unit in One Hudson Yards is a whopping $9,690 a month.