HomeGoods Launches Long-Awaited E-Commerce Platform

Today HomeGoods finally launched its long-awaited e-commerce platform. This is a huge leap for the brick-and-mortar big-box retailer which has 820 stores in 47 states. A division of TJX Companies, Inc, HomeGoods is one of the nation’s leading off-price retailers of home decor. 

“We are excited to expand HomeGoods’ digital footprint so customers can shop whenever they’d like,” says Mark DeOliveira, President, TJX Digital US. “HomeGoods.com will provide a complementary experience to our stores, allowing shoppers to pair in-store purchases with online finds to bring their vision to life.”

The website features a mix of products from a variety of categories including bedding, bath, decorative pillows, seasonal decor, pet, storage/organization, and kitchen goods. Much like the retail store, new products will be added regularly. Some of the items sold online will also be available in stores, while other products will be sold exclusively on the digital platform. 

While the online experience has a “treasure hunt” feel similar to the store, larger pieces of furniture such as chairs are currently unavailable. However, this is just an initial launch and HomeGoods plans to expand its online offerings over time. 

“We are thrilled to bring a second way for our passionate shoppers to discover and shop an assortment they know and love,” says John Ricciuti, President of HomeGoods. “We hope our customers find the same excitement shopping HomeGoods online as they do exploring the aisles of our stores.”

In addition to lesser-known brands, the website features some of the top names in decor, cookware, and more including Calphalon, Tommy Bahama, Yves Delorme, and Novogratz just to list a few.  

Best of all, shoppers have the option of returning online purchases in-store as well as through the mail. 

One of the best features of HomeGoods.com is the Idea Shop. Those looking for extra inspiration or curated products will truly appreciate this breakdown of categories including Global Discoveries, Fall Finds, and Made in Europe. There’s also an option to shop by room. 

Ready to click “add to cart”? Here are just a few things to consider buying from HomeGoods.com right now.

Yves Delorme Made In France Alpaca Wool Striped Throw With Fringe

A luxury deal at its finest, this French-made throw is available in three colors: Yellow, Navy, and Aqua. Made of soft baby alpaca wool, it adds a designer touch to a sofa or instantly makes a bed look as if it belongs in a five-star hotel.

Made In India Thick Cotton Geometric Print Pet Tent

HomeGoods has always been a great place to pick up pet items from bowls to treats and beds. This stylish pet tent is the perfect place for the most important member of the family to take a nap or just relax.

Loloi 33×36 Oversized Global Printed Floor Pillow 

Not only is this floor pillow from a brand many know and trust, but the classic Persian-inspired fabric won’t go out of style anytime soon. While HomeGoods might be a go-to for trendier and more seasonal items, plenty of pieces that have a more timeless look are stocked as well. 

Shabby Chic 17×35 Popcorn Textured Pillow

This Shabby Chic pillow is practically a steal, priced under $25. Available in both blue and yellow, it makes a great addition to a bedroom, sofa, or even for a child’s room, adding a pop of color to white or grey bedding. 

Arte Legno Made In Italy Olive Wood Fruit Bowl

HomeGoods is known for stocking decorative pieces that look more expensive than the price tag. This beautiful Olive Wood Fruit Bowl is no exception. It also makes a fabulous housewarming gift perfect for contemporary and modern homes. 

All-Clad 13pc Non-Stick Cookware Set

HomeGoods is one of the best places to buy discounted cookware. This thirteen-piece set from All-Clad has everything even an experienced home chef needs to make just about any dish at a price that leaves plenty of cash left over to buy all the ingredients. 

Rachel Zoe 3pk Glazed Ceramic Pumpkins

What would a trip to HomeGoods (virtual or in-person) be without at least considering the seasonal options? These pumpkins from Rachel Zoe make a wondeful addition to any fall or Thanksgiving table that’s more sophisticated than kitschy.

This post first appeared on Forbes.com. To see the original, click here.