Arora’s taste in business attire might best be described as “dapper” — his profile on the company’s website shows him in a bright blue pinstriped double-breasted suit — which he said sets the tone for the way he wants to be perceived. His favorite brand of suits “at the moment is Cifonelli, Italian bespoke based out of Paris,” Arora said. “It’s important to be the brand ambassador, to dress appropriately. It gives you confidence, it gives you a lift. I do like to wear blue because it’s a sincere color and, at the same time, it’s solid, a confident color, so yes, it’s an important part of presentation, extremely important.”