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Real estate lead generation in 2019 alone has seen some massive changes. The lead generation techniques that you might have been using just a few months ago might not be getting the response that they used to. And we don’t have to tell you just how important good real estate lead generation ideas are.
So, if you are looking for some inspiration or some new ideas for real estate lead generation, these four unique ideas can help you find new leads.
Revisit expired listings.
Good lead generation ideas can often set your sights away from much simpler methods of acquiring leads. A good example of this is visiting expired listings again. Expired listings often consist of homeowners who are tired and frustrated from the strenuous selling process or their broker. With a bad taste in their mouth and a bad experience in their minds, this can be a very tricky situation to turn around. However, it is the most rewarding. You can work with these homeowners to understand the problems they faced while trying to sell their home.
Now, these types of listings require a very subtle and tactful approach, seeing how these homeowners are often tired and not interested. So regardless of the reason why their house was not selling, you will have to help these homeowners move past the emotional side of selling their property and onto the more business side of selling their home. Give the sellers realistic solutions that are feasible to them and stay close to the facts about the market.
Partner up.
Business partnerships are in no way something new and are especially beneficial to generate real estate leads. Having a partner in your business allows you to split the work in half, but more importantly, it combines the knowledge and leads of your partner with your own. Other than helping with leads and business operations, partners can also provide some much-needed moral support.
However, partnerships are not limited to other businesses or realtors, as an attorney can also make for a great partner in your struggle to find leads. Not only can attorneys help with legal advice, but they can also refer some of their clients to your business. Most realtors overlook the advantages that a partnership with an attorney can bring to their firm.
Look for leads in unlikely places.
A large number of realtors look to create new leads through real estate events like seminars. And although this is very effective, as you are targeting a very specific audience for your service, it is hard to stand out in a sea of realtors. Due to the sheer number of realtors and real estate agencies already present at these events, it can be very difficult to stand out. Therefore, stepping out of the same circle can be a lot more beneficial for you and can reap major rewards.
Sponsoring smaller events in your city or county like charities or smaller festivals can create a good image and can help spread the word. That said, the biggest benefit is that it will give you a chance to talk to people who would normally never come to real estate conventions. These unconventional leads are great for your business and can give you a leg up on other realtors.
Throw a party.
One of the best things that you can do to generate new leads is to sponsor a party. Whether it is an open house or a housewarming party, these events help get your name on the map. Not only does a housewarming party make the new homeowners incredibly happy, but it is also a great way to show other types of listings that you offer.
You will first have to confirm with the house owners, of course, and settle on a date that is suitable for both of you. Then arrange the drinks and food, and the homeowners can decide on the decorations that they want, if any. You can also go the extra mile by getting the homeowners a present. Now the more people who come to the party, the better; that can help fill up your list of leads quickly.
In conclusion, generating leads is essential to the prosperity of your real estate business and is also how you can stay ahead of the curve. The past few years have seen a surge in realtors all around the U.S., which has made the real estate market a very competitive space. With these tips, you can stay on top of the competition.