Did You Know that Amazon Has a Secret Luxury Site?

Amazon’s best-kept secret is out. VRSNL, (short for “versional”), has been quietly selling luxury fashion items since September 2019. A total of 30 designers are currently on the VRSNL roster, including Alexander McQueen, Balmain, Prada and Jimmy Choo. What distinguishes VRSNL is a section called “The Remix,” which features original editorial content that tells stories behind the brands and designers. The retailer also has an app, which allows today’s trendsetters to shop wherever, whenever.