How do you define luxury? Luxury isn’t just a high-end product—it’s an experience that often leads to long-term satisfaction. When it comes to real estate, the experts at Harry Norman, REALTORS® know how to reward buyers and sellers with a premium solution. Our CEO Jenni Bonura recently caught up with our Luxury Marketing expert Alex Page. Check out the highlights of their conversation to discover how they help weave luxury into the real estate process.
What is luxury real estate? Our experts break down all that you need to know about this fine-tuned process.
One person’s opinion of luxury might not match someone else’s. So how do we find that common ground? At Harry Norman, REALTORS®, we set the standard for the luxury home-buying and selling experience. As a seasoned force of successful agents and marketing professionals, we’ve cracked the code for serving clients with one-of-a-kind treatment.
Our CEO Jenni Bonura recently sat down with our own Luxury Marketing Manager, Alex Page. The two experts discussed the current landscape and revealed the secrets to a successful luxury real estate process. Here are some of the key takeaways from their conversation:
Luxury Is All-Inclusive:
Harry Norman is defined by your needs. Our company is fueled by client experiences. During the real estate process, we set people up with the right resources, create trustworthy relationships, provide knowledgeable expertise, and deliver first-class services that leave a lasting imprint. We don’t seek to define luxury for you. Instead, we vow to serve your needs so you can develop your own unique interpretation.
Connections Matter:
Luxury real estate isn’t a solo venture, and Harry Norman is affiliated with the best of the best. Our partnership with Christie’s International Real Estate is exclusive in our market and unlocks premium sales and marketing opportunities and true money-can’t-buy client experiences. Our partnership with Luxury Portfolio International expands our reach to over 550 leading brokerages with over 135,000 associates worldwide. These are two from an extensive suite of affiliations that give our agents and clients access to resources they wouldn’t find elsewhere. The power of connectivity goes a long way, so we focus on building meaningful and lasting relationships.
Marketing Is Key:
The year 2020 completely changed the dynamic of real estate marketing. Social media has been a significant outlet for years, but after months of quarantine and self-isolation, it’s taken the lead as a primary vehicle for advertising. Traditional marketing hasn’t vanished and remains a strong channel for luxury, but digital media is continuously evolving to provide unique and immersive client experiences. If you want a successful marketing campaign, you need the expertise to not only reach the luxury buyer but to truly engage them. To effectively market luxury, ‘off the shelf’ is not an option, and for that reason, we consult with our clients to define an approach that works for them, while elevating their listing.