Society Group CEO Alexander Ali, who handled the marketing for Kirman’s listing, has built a business around unusual campaigns, often hosting themed parties for mansions on the market. His last bash, titled Warhol’s Trousdale Disco, featured Andy Warhol’s first car, eight of his artworks, a tin foil elevator modeled after his famous Silver Factory art studio and catering from Burger King, which earlier this year ran a 45-second Super Bowl ad featuring the late artist silently eating a Whopper.