Real sustenance
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The National Association of Home Builders (NAHB) hosted The Nationals, their annual awards competition this week at Caesers Palace in Las Vegas. Presented by the National Sales and Marketing Council of NAHB, and co-sponsored by Wells Fargo Home Mortgage, The Nationals are NAHB’s most prestigious honors and spotlight the best of new-home sales and marketing, spanning 61 categories from a field of over 1,300 entries.
Taking home the NAHB Gold Award for Best Amenity is Arden, South Florida’s first planned-agriculture neighborhood, or so-coined “agrihood” amenity. Recognized for its many exceptional amenities, including the central barn and resort-style Lakehouse, Arden is located in the heart of Palm Beach County. Developed by Boston-based Freehold Communities, Arden has 2,000 new homes planned, and is situated with convenient access to Florida’s I-95 Turnpike.
“It is an unmistakable honor for Arden to be awarded the 2020 NAHB Gold Award for ‘Best Amenity’ at The Nationals,” said Andrew Smith, division president at Freehold Communities.
The Arden Agrihood
Courtesy of Freehold Communities
Arden is designed to offer quality of life through sustainable, farm-to-table living. Residents of Arden share in the agrihood’s harvest of fresh vegetables, fruits, herbs and flowers. The five-acre farm is maintained by two full-time directors, and the residents may volunteer with them to tend or plant the crops, and participate in seasonal classes onsite in the 4,000-square-foot event barn – added nourishment to the lifestyle available in Arden.
Freehold Communities is developing 10,000 residential lots across the U.S., in Florida, North Carolina, Tennessee, Texas and California. Broadly speaking, Freehold Communities’ Arden helps to revitalize the connective idea of what “neighborhood” can mean within the conceptual sphere of 21st-century residential real estate development.
Along with Best Amenity, Arden picked a bushel of awards from NAHB, including:
- Gold Award for Best Realtor/Broker Program for Arden 101
- Gold Award for Best Website for a Community
- Gold Award for Best Marketing Professional, Suzanne Maddalon, VP of Marketing at Freehold Communities
- Silver Award for Best Master Planned Community
Arden’s exquisite Lakehouse
Courtesy of Freehold Communities
The housing at Arden is built by a collective of homebuilders, including Ryan Homes, Lennar, and Kenco Communities. The project architect is Peacock and Lewis. Interiors are by Ansana Interior Design. Land planning is by ELM – Ervin Lovett Miller, Lucido & Associates and UDKS – Urban Design Kilday Studio. Marketing provided by the O’Donnell Agency, p11 Creative and Wick Marketing.
About the Best Amenity honor, Smith added, “This award recognizes that Arden combines the wonders of nature with the joys of healthy living to create a community that is unlike any other nationwide.”