Royal Orchard is one of the Quiet Haven colors
Behr Paint
The corona virus has changed the way we look at and experience our homes.
“We spend a lot of time there; our homes are working really hard,” says Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. To promote “elevated comfort,” the theme for the 2021 paint color palette, the Santa Ana, California-based company today is introducing a spectrum of 21 shades, ranging from gentle neutrals to energizing bolds.
“More than ever before, our homes are our sanctuaries,” Woelfel says. “This has been a year of unpredictability, and 2020 has significantly changed our relationship with our home. Whether we are turning a playroom into a classroom or a guest bedroom into a home office, this palette was curated to help do-it-yourselfers and designers level-up their color discovery process, embrace the latest design trends and transform tired spaces into welcoming havens.”
The 21 colors are grouped into five themes: Casual Comfort, which encompasses light, warm neutrals; Optimistic View, a collection of warm, engaging and brighter colors drawn from the Mediterranean and the 1970s; Subtle Focus, a group of soft pastels; Calm Zone, which includes restorative blues and greens; Quiet Haven, which encompasses darker traditional colors. Outdoor Escape is the same group of tones formulated for exterior use.
Woelfel, who pursued a design degree at the University of Minnesota, points out that painting is the ultimate low-cost, high-impact project.
“I have been with Behr for 11 years, and I see that, now, people do more research and use more tools on line when it comes to making color choices,” she says. “To avoid making color mistakes, the best course of action is to buy a sample can of paint and to apply swatches of it to the wall. Look at it in different lights, at different times of day, and you’ll soon know whether it’s the right color for you.”
To show how colors from the Color Trends 2021 Palette can be used in real homes, Behr has teamed up with 21 color-loving influencers for its “21 Days, 21 Colors, 21 Projects” program. Each day for the next three weeks, influencers will share DIY projects featuring a color from the palette on social media, using #21DaysOfColor. Ranging from entire room renovations to small-scale refreshes, these projects will demonstrate the versatility offered within the new palette.
“Color makes us happy!” Woelfel says. “Whatever your personal preference – energizing or calming – color makes us feel good.”
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains and surface preparation products for do-it-yourselfers and professionals in the United States, Canada and Mexico.
The entire BEHR Color Trends 2021 Palette is available exclusively at The Home Depot HD stores nationwide.