The Palms Casino Resort just opened a pop-up wedding chapel designed by street artist Josh Vides. The 800 square foot space, called Till Deal Do Us Part is about to become the most social media friendly spot in Vegas to get hitched.
The union of Vegas culture and art is something that has always been unique to the Palms, which is known for their incredible collection. The casino resort features a variety of art from contemporary, blue-chip and street artists displayed throughout the property. There is original work from Damien Hirst, Jean-Michel Basquiat, Andy Warhol, Adam Parker Smith, Jason Revok, Eric Haze, Scott Hove, Felipe Pantone, James Jean, Timothy Curtis, Dustin Yellin, Takashi Murakami, and KAWS among others.
Street Style Meets Matrimony
Tal Cooperman, who is the creative director of the Palms was thrilled to work with Vides on this project. A first generation Guatemalan-American from Southern California, the artist is best known for his signature concept, called From Reality To Idea. Vides has previously collaborated with a number of brands including Herschel, Nike Mercedes Benz, and Puma.
In terms of the creative process, he shared that he must approach collaborations differently than his own projects. “When I’m creating for the sake of creating, I have all control. Having a specific design established is usually connected to my commercial work.”
A True Partnership
Vides loved working with the Palms because they allowed him creative freedom. “When I’m creating for the sake of creating, I have all control. Having a specific design established is usually connected to my commercial work. Where I need to work with another party and the majority of decisions are collaborative. Fortunately, the Palms gave me full creative control, which I’m extremely grateful for, as my work sits next to some of the greatest artists of our time.”
Vides built the chapel’s structure from a metal skeleton with a wood exterior. The benches and alter are made of maple wood with three coats of oil-based white gloss and two coats of flat back paint with epoxy coating.
The Moment Of Inspiration
Cooperman had the idea for the chapel while watching guests take photos of the hotel’s art. “We decided we wanted to create more immersive moments at the hotel. With Josh’s work from his Nike to the inverted room he did for Fashion Week, I knew we had to work with him on something. Josh and I go back 10+ years, so it has been amazing to watch him grow. He’s got the eye that most artists wish they had.”
The Bigger Picture
This installation isn’t simply a reflection of art, Vegas, or even weddings. It’s just one example of how social media, specifically Instagram has influenced design and culture as a whole. Vides, who currently has 134k followers sees this as an incredible boon to artists. “Social media is definitely allowing others to view and enjoy the style but also allows others to attempt the concept with their personal materials. People all over the world are painting objects to look similar which definitely grows the energy behind the RTI concept, but also alters the true identity.”
But, while styles and culture are constantly evolving, the artist says his work stands no matter how things change. “A trend can die due to mass exposure, but my creativity will continue to expand and build from the initial idea which will allow my work to grow organically.”
Designing spaces for the sake of being shared on social media isn’t an entirely new concept. From the Museum of Ice Cream to a variety of pop-ups, and public walls—most cities are becoming filled with photo opps at every corner.
Instagram has also had an influence on weddings and other celebrations. Couples are putting more emphasis on their photos and creating unique hashtags for the event. Etsy is even selling flower walls and other large-scale visual decorations.
Til Death Do Us Part will be open through the spring.